Identity is style. And style is personal.

With AD IDENTITY, Alfonso D’Este transforms Italian craftsmanship into bold, modern expression.
This collection of hats doesn’t follow trends — it sets them.
Regenerated velvets, embroidered denim, exclusive prints, and futuristic laser details: every piece is made to tell your story.

Materials that speak your style:

Regenerated Velvet
Soft, matte, and sustainable — made from upcycled cotton fibers. Craft meets conscious design. 

Laser-Dyed Velvet
Original patterns laser-etched on tinted velvet. A signature Alfonso D’Este finish.

Embroidered Denim
Classic denim, reimagined with bold, expressive embroidery. For those who dare.

Exclusive Printed Cotton
Custom prints inspired by the iconic linings of AD hats. Subtle details, strong identity.

Every hat is one of a kind, just like you.

Choose yours. Express your identity through style.