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SS25 “COLOR-AI” A New Season of Style by Alfonso D’Este


With the SS25 COLOR-AI collection, Alfonso D’Este reinterprets tradition with a forward-thinking perspective. A visual narrative that blends craftsmanship and innovation, bringing to life garments designed for those who seek an authentic and personal style.


The colour palette guides the choice of materials: natural linen and cotton alternate with customized fabrics featuring exclusive patterns and designs, shaping new textures and play of light. Liquid shades and iridescent threads make every piece vibrant and full of character.


The heart of the collection beats in the lining print, inspired by the urban aesthetic of graffiti: spontaneous marks, visual energy, and free creativity. A detail that’s not just decoration, but a statement of identity.

Contemporary jacquards and reinterpreted herringbone intertwine in a balance between classicism and experimentation, lightness and tailoring precision. The result is a sophisticated, dynamic summer collection, capable of surprising while maintaining coherence.

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